News

That’s Us: World Smokefree May campaign returns to support whānau

Hāpai Te Hauora is encouraging whānau across Aotearoa to come together this May, as the That’s Us campaign returns for World Smokefree May 2026 to support people who smoke to stop smoking with the support around them.

Whānau Stop Smoking for World Smokefree May – That’s Us

Whānau across Aotearoa are beginning their Smokefree journey this May as part of the That’s Us campaign, led by Hāpai te Hauora. The campaign encourages whānau to give up smoking for the month of May with the support of their local Stop Smoking Service.

Smokefree May 2025: Community Champion – Lizzy McGrath

For Lizzy, her journey with smoking began young. She was just 14 years old when she was introduced to cigarettes by her sister.

Smokefree May 2025: Community Champion – Marama ‘Bub’ Apelu

For Marama Apelu – known affectionately as Aunty Bub – the journey to becoming a Smokefree advocate began at home.

Hāpai Te Hauora Launches “That’s Us” Campaign for World Smokefree May

Today, Hāpai Te Hauora launched the “That’s Us” campaign, calling on all New Zealanders who smoke to sign up and take the first step toward quitting this World Smokefree May.

Smokefree May envigorates Hapai Te Hauora to protect all children in New Zealand from the dangerous tactics of the tobacco industry