Smokefree2025 Health Promotion and Community Activation

As part of the Smokefree Action Plan 2021, Hāpai Te Hauora since December 2021 now leads a national work stream to provide Health Promotion and Community Activation Services, which works across a wide range of community engagement activities to develop strong stakeholder relationships. Community engagement is key, and we facilitate this through our team of Community Activators who execute community led activities and events that advocate Smokefree Kaupapa. These Community Activators are located across the four main health regions of Aotearoa, Northland/Auckland, Midlands, Central and the South Island.

Community health promotion is focussed at the local level by the Community Activation team through events and building capacity for our communities to achieve collective capability. Māori values are the basis of how we operate, including building collective capability and achieving Smokefree 2025 through holistic community focussed Kaupapa. We are led by our communities and co-design workshops for Smokefree engagement are key aspects of our Smokefree health promotion and community activation work stream.

Some recent successful Community Activations have happened over the “We’re Backing You” World Smokefree May campaign.

  • Schools Tour in Tamaki Makaurau
  • Switch it Up concert
  • Boxfit classes in Rotorua
  • Partnership with Stoke Rugby Club

You can read more about these activations and other relevant mahi in our monthly Tobacco Control Newsletter.

Positive health outcomes around smoking are the ultimate goal, and the health and wellbeing of our whanau, tamariki, community and individuals are all positively influenced and supported by our Health Promotion team.

Community Activations

16 September, 2022

Te Whare Tū Taua o Whakatū - Nelson

Te Whare Tū Taua o Whakatū (Nelson based mau rakau rōpū) were in wānanga over the weekend of the 16th to 18th of September on the kaupapa of Hauora. Auahi Kore/Smokefree was at the forefront of this wānanga where the rōpū shared their whānau smoking experiences and what they have come to learn from this. 

community activations, smokefree2025

14 September, 2022

Rotorua Smokefree Partners (RSFP) - Rotorua

Rotorua Smokefree Partners (RSFP) was activated in April this year to reduce smoking harm in the region. The primary objective of the group is to collaborate on community issues and develop strategies to address these concerns. Over the past six months, the group has gathered insights and lived realities through a community survey and through community feedback during Smokefree Month events in May.

community activations, smokefree2025

Our Team

Jasmine Graham

Jasmine Graham

Josephina Fa’amasa Petelonila Johansson

Josephina Fa’amasa Petelonila Johansson

Midlands Smokefree Community Activator

Fusi Mesui

Central Smokefree Community Activator/National Administrator
Brooke Stilwell

Brooke Stilwell

Te Waipounamu, Smokefree Community Activator
Rudi Williams

Rudi Williams

Smokefree Activator - Tāmaki Makaurau

Ally Tamihere

Smokefree Activator - Tairāwhiti