Tobacco use is the leading cause of preventable death in New Zealand, accounting for around 4,300 to 4,600 deaths per year. In addition, tobacco plays a significant role in health inequities within New Zealand. Higher smoking prevalence is seen among low-income groups, and Māori and Pacific.

In March 2011 the Government adopted the goal of reducing smoking prevalence and tobacco accessibility to minimal levels, thereby making New Zealand a ‘smokefree’ nation by 2025.

Tobacco Control Update E-newsletter

Hāpai Te Hauora as the National Tobacco Control Advocacy Service produce a fortnightly newsletter containing updates on Tobacco Control locally, regionally, nationally and internationally, as well as information about conferences and events relating to tobacco control.
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Our Service

The Hāpai National Tobacco Control Advocacy Service facilitates engagement between a wide range of policy makers, decision makers/influencers that may include, Parliamentary Committees, the Ministry of Health, District Health Boards, NGOs, Primary Health Organisations, corporate decision makers, Media, Stop Smoking Service Providers, Council, Māori and Pacific Providers, iwi, local and national businesses, research and academic institutions, territorial local authorities, Crown agencies and communities to progress Smokefree 2025.

Our Tobacco Control Advocacy service utilises relationships and key influencers to spur increased ownership, and a positive view of Smokefree 2025, it identifies, delivers and promotes effective public health and advocacy interventions that will create and strengthen smokefree policies. Our role is also to increase public and media understanding of what will get us to 2025.

The four key objectives of all Hāpai tobacco control advocacy activities are:

  1. To reduce smoking initiation
  2. To increase quitting
  3. To reduce the social, economic and health harms of tobacco
  4. To reduce inequalities

Tala Pasifika Launch

The all new Tala Pacifika was relaunched in November 2019. Guest speakers included Tuifa'asisina Maria Lafaele, Funding and Planning - Waitemata DHB with National MP Agnes Loheni and Pastor Giovanni Stowers. The theme of launch was 'collective solutions to a collective problem', tobacco. The launch saw the coming together of Pacific peoples from many disciplines to look at lowering tobacco use within Pacific communities while understanding that tackling tobacco in the wider context of 'hauora' can be enhanced. A reminder that collective impact is a stronger impact. Tala Pasifika looks to harness the voice of Pacific communities to create healthier Pacific communities with a shared responsibility in hauora. Tala Pasifika has a strong membership base who are supportive of this kaupapa. We look forward to keeping the Ministry of Health updated with the progress of Tala Pasifika.


1 January, 2021

New Year Resolutions: Can a Smokefree Aotearoa be one?

There are people across the globe pleased to see the end of 2020. A new year for many will be a refreshing, significant, traditional or symbolic time to kick start a new way of being that better version of yourself. New eating plans, more exercise, being better spouses, spending more quality time with children or grandchildren and quit smoking goals get set around this time of year.

media release, smokefree 2025, tobacco control

25 November, 2020

National Tobacco Control Advocacy at Hāpai Te Hauora responds to health portfolio announcements

Hāpai Te Hauora, contract holder for National Tobacco Control Advocacy, congratulates Hon Dr Ayesha Verrall as the recipient of the tobacco control delegation in the allocation of health portfolios announced today.

media release, national tobacco advocacy service

7 August, 2020

Media Release: A Regulated Market for Vape Products

Hāpai Te Hauora congratulate the Associate Minister for Health Hon. Jenny Salesa on the successful passage of the long-awaited Vaping Bill last night.

media release, vaping, smokefree2025, national tobacco advocacy service

24 July, 2020

Vaping Bill is almost there - can we get something to help achieve Smokefree 2025

The Vaping Bill passed its second reading around 11pm last night moving with urgency under extended hours in the remaining three sitting days before Parliament adjourns for the general election. Only two days earlier Hāpai Te Hauora and a number of Smokefree champions led the call for stronger legislation in the bill to support whānau who want to quit smoking and choose to do that by vaping.

media release, tobacco control, tobacco control advocacy, vaping, smokefree 2025