Tobacco use is the leading cause of preventable death in New Zealand, accounting for around 4,300 to 4,600 deaths per year. In addition, tobacco plays a significant role in health inequities within New Zealand. Higher smoking prevalence is seen among low-income groups, and Māori and Pacific.

In March 2011 the Government adopted the goal of reducing smoking prevalence and tobacco accessibility to minimal levels, thereby making New Zealand a ‘smokefree’ nation by 2025.

Tobacco Control Update E-newsletter

Hāpai Te Hauora as the National Tobacco Control Advocacy Service produce a fortnightly newsletter containing updates on Tobacco Control locally, regionally, nationally and internationally, as well as information about conferences and events relating to tobacco control.
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Our Service

The Hāpai National Tobacco Control Advocacy Service facilitates engagement between a wide range of policy makers, decision makers/influencers that may include, Parliamentary Committees, the Ministry of Health, District Health Boards, NGOs, Primary Health Organisations, corporate decision makers, Media, Stop Smoking Service Providers, Council, Māori and Pacific Providers, iwi, local and national businesses, research and academic institutions, territorial local authorities, Crown agencies and communities to progress Smokefree 2025.

Our Tobacco Control Advocacy service utilises relationships and key influencers to spur increased ownership, and a positive view of Smokefree 2025, it identifies, delivers and promotes effective public health and advocacy interventions that will create and strengthen smokefree policies. Our role is also to increase public and media understanding of what will get us to 2025.

The four key objectives of all Hāpai tobacco control advocacy activities are:

  1. To reduce smoking initiation
  2. To increase quitting
  3. To reduce the social, economic and health harms of tobacco
  4. To reduce inequalities

Tala Pasifika Launch

The all new Tala Pacifika was relaunched in November 2019. Guest speakers included Tuifa'asisina Maria Lafaele, Funding and Planning - Waitemata DHB with National MP Agnes Loheni and Pastor Giovanni Stowers. The theme of launch was 'collective solutions to a collective problem', tobacco. The launch saw the coming together of Pacific peoples from many disciplines to look at lowering tobacco use within Pacific communities while understanding that tackling tobacco in the wider context of 'hauora' can be enhanced. A reminder that collective impact is a stronger impact. Tala Pasifika looks to harness the voice of Pacific communities to create healthier Pacific communities with a shared responsibility in hauora. Tala Pasifika has a strong membership base who are supportive of this kaupapa. We look forward to keeping the Ministry of Health updated with the progress of Tala Pasifika.


16 April, 2021

Smokefree Action Plan needed for underserved communities

Tala Pasifika; Pacific Action For Change congratulate Associate Minister of Health, Dr. Ayesha Verrall for today’s release of a strong comprehensive action plan to achieve a Smokefree Aotearoa.

media release, Tala Pasifika, smokefree2025

15 April, 2021

Governments Smokefree Action Plan Announced - bold moves to end Tobacco Harm in Aotearoa begins now

Hāpai Te Hauora applauds the government and today’s announcement by Associate Minister of Health, Dr. Ayesha Verrall on their proposals for a Smokefree Aotearoa 2025 Action Plan. The three key goals are to eliminate inequities in smoking rates and smoking related illness; increase the number of children and young people who remain Smokefree; and, increase the number of people who successfully quit smoking.

media release, smokefree2025, tobacco control

1 April, 2021

Smokers unimpressed with push to decrease tobacco outlets: "I’m really pissed off"

Hāpai Te Hauora CEO Selah Hart, speaks to Te Karere supporting the Cancer Society's petition to reduce the number of outlets selling tobacco.

tobacco control advocacy service

28 January, 2021

Community voices needed for Vaping regulations public consultations - Hāpai Te Hauora

Public consultation on the vaping regulations opened on Monday, seeking feedback from all New Zealanders to ensure the regulations have the right attributes to best support and protect communities.

media release