This week, Adrian, Lineti, Felicia and Lizzie from the Tobacco team attended a seminar run by Otago University on ENDS (Electronic Nicotine Delivery Systems) and how this relates to our goal for a smoke-free 2025.
Our Kaiwhakahaere, Zoe Hawke spoke to Newshub before the #ASAP2025 launch this morning, saying, “Our main concern currently is that Māori and Pacific aren’t going to reach that 2025 goal. Whatever we do, we need to make sure that we’re concentrating on those particular populations, and this Action Plan is key to getting there.”
Today marks an exciting development in Māori public health advocacy as Hāpai Te Hauora signs a memorandum of understanding with tobacco control research groups ASPIRE2025 and BODE3 from the University of Otago. This relationship will draw on the complementary strengths of each group to inform and progress tobacco control in Aotearoa toward the goal of Smokefree 2025.