'Urgent action' needed if smokefree NZ goal to be achieved

Our Kaiwhakahaere, Zoe Hawke spoke to Newshub before the #ASAP2025 launch this morning, saying, “Our main concern currently is that Māori and Pacific aren’t going to reach that 2025 goal. Whatever we do, we need to make sure that we’re concentrating on those particular populations, and this Action Plan is key to getting there.”

Hāpai Te Hauora calls for stronger tobacco control in New Zealand

Smokefree 2025 is the Governments goal to make New Zealand essentially smokefree by 2025. By 2018 the daily smoking will need to fall to 10% and Māori and Pacific adult daily smoking rates to have fallen to 19% and 11% respectively.  This means, by 2018 we are aiming for an estimated 58,000 smokers to have quit daily smoking, 27,000 will be Māori and 8,000 Pacific.