Online gaming company commodifies Māori culture for gambling revenue

Hāpai Te Hauora is deeply concerned to learn of a new online gambling site targeting Māori and using shameful cultural rip-offs.

Endorphina Games has launched an online slot game called 'Maori' using imagery which is blatant cultural appropriation including images of wahine and tāne Māori, pounamu and stylised bone carvings.

Endorphina, an online gaming company based in the Czech Republic, claims their game is a "celebration of cultural heritage" from New Zealand.

Hāpai Te Hauora is fighting the fizz for whānau this New Year

Hāpai Te Hauora is encouraging whānau to go 'fizz free' this summer by launching #FizzFreeWhānau on New Year's Day 2017. This campaign supports whānau to become more informed about the risks of regular consumption of sugary drinks and to choose other alternatives such as water or milk in place of 'fizz' for the month of January.

Tax Increase adds motivation for a Tobacco Free New Years Resolution

One of the criticisms around tobacco tax is the possibility for disproportionate stress that these taxes can have on low income families. There is evidence to suggest that many low income families will continue to purchase tobacco and will compensate by cutting back on essentials such as bread, milk or electricity.

Hāpai Te Hauora calls for stronger tobacco control in New Zealand

Smokefree 2025 is the Governments goal to make New Zealand essentially smokefree by 2025. By 2018 the daily smoking will need to fall to 10% and Māori and Pacific adult daily smoking rates to have fallen to 19% and 11% respectively.  This means, by 2018 we are aiming for an estimated 58,000 smokers to have quit daily smoking, 27,000 will be Māori and 8,000 Pacific.

Hāpai Te Hauora supports calls for more light to be shed on gaming environments

A recent television media interview for TVNZ's Seven Sharp was titled "Time to stop dimming the lights? Gaming rooms are designed to fuel addiction". University of Auckland Professor Peter Adams has specialist expertise in addiction, and he raised concerns about the potential of gaming environments in New Zealand to create and reinforce behaviour which leads to problem gambling.

Hāpai Te Hauora supports new coalition against sugary drinks led by the New Zealand Dental Association.

Hāpai Te Hauora is making a stand against sugary drinks by endorsing a new consensus statement launched by the New Zealand Dental Association (NZDA) today. NZDA spokesperson Dr Rob Beaglehole said, “This is about informing the public about the negative health impacts of sugary drinks, and to advocate for a comprehensive approach to reduce sugary drink consumption.” The Consensus Statement can be found at