Hāpai te Hauora brings collective indigenous voice against cultural appropriation

In January 2017 Hāpai Te Hauora was alerted to the presence of an online gaming product called 'Maori' created by international software company Endorphina Ltd. The game includes images of tāne and wahine Māori, waka, pounamu, stylised bone carvings and a rendition of the haka Ka Mate. 

Online gaming company commodifies Māori culture for gambling revenue

Hāpai Te Hauora is deeply concerned to learn of a new online gambling site targeting Māori and using shameful cultural rip-offs.

Endorphina Games has launched an online slot game called 'Maori' using imagery which is blatant cultural appropriation including images of wahine and tāne Māori, pounamu and stylised bone carvings.

Endorphina, an online gaming company based in the Czech Republic, claims their game is a "celebration of cultural heritage" from New Zealand.

Hāpai Te Hauora supports calls for more light to be shed on gaming environments

A recent television media interview for TVNZ's Seven Sharp was titled "Time to stop dimming the lights? Gaming rooms are designed to fuel addiction". University of Auckland Professor Peter Adams has specialist expertise in addiction, and he raised concerns about the potential of gaming environments in New Zealand to create and reinforce behaviour which leads to problem gambling.

Dollars and Sense - Community Action to Address Problem Gambling

Hāpai Te Hauora, the voice for community action on the Minimisation and Prevention of Gambling Harm, are calling for decision makers to ensure money is returned to those communities who are contributing the most to pokie machines revenue. This will ensure communities with higher numbers of pokie machines are better resourced to combat the social issues created by the generating of funding for the nation.