Hāpai Te Hauora, supported by indigenous academics and public health experts, recently took a stand against the appropriation of Māori culture and the potential to cause harm through problem gambling.
In January 2017 Hāpai Te Hauora was alerted to the presence of an online gaming product called 'Maori' created by international software company Endorphina Ltd. The game includes images of tāne and wahine Māori, waka, pounamu, stylised bone carvings and a rendition of the haka Ka Mate.
Hāpai Te Hauora is deeply concerned to learn of a new online gambling site targeting Māori and using shameful cultural rip-offs.
Endorphina Games has launched an online slot game called 'Maori' using imagery which is blatant cultural appropriation including images of wahine and tāne Māori, pounamu and stylised bone carvings.
Endorphina, an online gaming company based in the Czech Republic, claims their game is a "celebration of cultural heritage" from New Zealand.