Tobacco use is the leading cause of preventable death in New Zealand, accounting for around 4,300 to 4,600 deaths per year. In addition, tobacco plays a significant role in health inequities within New Zealand. Higher smoking prevalence is seen among low-income groups, and Māori and Pacific.

In March 2011 the Government adopted the goal of reducing smoking prevalence and tobacco accessibility to minimal levels, thereby making New Zealand a ‘smokefree’ nation by 2025.

Our Service

The Hāpai National Tobacco Control Advocacy Service facilitates engagement between a wide range of policy makers, decision makers/influencers that may include, Parliamentary Committees, the Ministry of Health, District Health Boards, NGOs, Primary Health Organisations, corporate decision makers, Media, Stop Smoking Service Providers, Council, Māori and Pacific Providers, iwi, local and national businesses, research and academic institutions, territorial local authorities, Crown agencies and communities to progress Smokefree 2025.

Our Tobacco Control Advocacy service utilises relationships and key influencers to spur increased ownership, and a positive view of Smokefree 2025, it identifies, delivers and promotes effective public health and advocacy interventions that will create and strengthen smokefree policies. Our role is also to increase public and media understanding of what will get us to 2025.

The four key objectives of all Hāpai tobacco control advocacy activities are:

  1. To reduce smoking initiation
  2. To increase quitting
  3. To reduce the social, economic and health harms of tobacco
  4. To reduce inequalities

World Smokefree Day Resources 2019

World Smokefree Day Poster - Auckland


World Smokefree Day Poster - City


World Smokefree Day Poster - Dairy


World Smokefree Day Poster - Concrete


World Smokefree Day Poster


World Smokefree Day Poster - Email Signature


World Smokefree Day Poster - Facebook Banner



11 June, 2019

Hāpai Te Hauora cautions the health sector about silencing Māori voices in the fight to reduce tobacco harm

Hāpai te Hauora supports wairehu as a tool to stop smoking. Hāpai National Manager for Tobacco Control, Mihi Blair, was a member of the “Vaping Facts” website advisory board and says  “Those who quit cigarettes have diverse experiences and needs. We need to be supporting whānau by providing access to the most effective options available”.

tobacco control, vaping, media

31 May, 2019

Kaukapakapa petrol station signs smokefree pledge

In a first for a Gull petrol station, Kaukapakapa branch owner, Brett Peachy, has today pledged that tobacco will no longer be sold at his petrol station.

media release, world smokefree day, smokefree2025, supply reduction, national tobacco advocacy service

8 May, 2019

Vacancy: Advisory Board Member, National Tobacco Control Advocacy Service

Hāpai Te Hauora, National Tobacco Control Advisory Board have developed a new process to the election of Advisory Board members.  This voluntary role is significant to provide expertise and advice

tobacco control advocacy service

7 May, 2019

Media Release: Another missed opportunity from The Project on vaping

Hāpai te Hauora is calling for TV show, The Project, to seek expert advice on vaping before developing unhelpful media content.

national tobacco advocacy service, media release, vaping, smokefree 2025