Tobacco use is the leading cause of preventable death in New Zealand, accounting for around 4,300 to 4,600 deaths per year. In addition, tobacco plays a significant role in health inequities within New Zealand. Higher smoking prevalence is seen among low-income groups, and Māori and Pacific.

In March 2011 the Government adopted the goal of reducing smoking prevalence and tobacco accessibility to minimal levels, thereby making New Zealand a ‘smokefree’ nation by 2025.

"Hāpai will be working to bring communities on board, leaders on board, nationally, regionally and locally..."

Zoe Hawke - Hāpai Te Hauora

Our Service

The Hāpai National Tobacco Control Advocacy Service facilitates engagement between a wide range of policy makers, decision makers/influencers that may include, Parliamentary Committees, the Ministry of Health, District Health Boards, NGOs, Primary Health Organisations, corporate decision makers, Media, Stop Smoking Service Providers, Council, Māori and Pacific Providers, iwi, local and national businesses, research and academic institutions, territorial local authorities, Crown agencies and communities to progress Smokefree 2025.

Our Tobacco Control Advocacy service utilises relationships and key influencers to spur increased ownership, and a positive view of Smokefree 2025, it identifies, delivers and promotes effective public health and advocacy interventions that will create and strengthen smokefree policies. Our role is also to increase public and media understanding of what will get us to 2025.

The four key objectives of all Hāpai tobacco control advocacy activities are:

  1. To reduce smoking initiation
  2. To increase quitting
  3. To reduce the social, economic and health harms of tobacco
  4. To reduce inequalities

The Link - National Tobacco Advocacy Service Resource Page

"The Link"; is your one stop shop for tobacco control resources. Feature areas of interest include: legislation; parliamentary website links; an easy guide on how to write a submission; and finding your Local DHB or Council. "The Link" also features printable and shareable resources for community activation – all here in one place.

Visit The Link


14 March, 2019

World Smokefree Day 2019 marks start of new campaign leadership for Hāpai te Hauora and Cancer Society

World Smokefree Day (WSFD) is celebrated at the end of May and is a great time to remind New Zealanders that we are still working towards a Smokefree Aotearoa by 2025.

world smokefree day, tobacco control

6 March, 2019

Cigarette butts thrown "like apple cores" now a leading source of plastic pollution in ocean

Despite the strong efforts of people on the frontline cleaning our beaches, New Zealand's cigarettes are now the largest source of plastic waste in our ocean, with health and environmental advocates challenging communities to reflect on New Zealand’s “tidy kiwi” brand.

tobacco control advocacy service, smokefree2025, cigarette pollution

5 March, 2019

One News - Vaping shouldn’t be included in potential smoking ban for Wellington beaches, expert argues

Hāpai Te Hauora’s Mihi Blair says vaping can sometimes be a pathway for smokers to quit. 

tobacco control advocacy service, vaping, e-cigarettes

14 January, 2019

Radio NZ - 'A tobacco-free Māori nation is important'

Tobacco is four times more available in low-income communities compared to affluent ones, says a Māori health organisation.

tobacco control, supply reduction, tobacco control advocacy service

Tobacco Control Update e-newsletter

Hāpai Te Hauora produce a fortnightly e-newsletter containing updates on Tobacco Control locally, regionally, nationally and internationally, to subscribe click the link below.


Our Team

Mihi Blair

General Manager

Elizabeth Strickett

Research and Communications Coordinator

Edward Cowley

Senior Advisor

Felicia Mesui