Tobacco use is the leading cause of preventable death in New Zealand, accounting for around 4,300 to 4,600 deaths per year. In addition, tobacco plays a significant role in health inequities within New Zealand. Higher smoking prevalence is seen
among low-income groups, and Māori and Pacific.

In March 2011 the Government adopted the goal of reducing smoking prevalence and tobacco accessibility to minimal levels, thereby making New Zealand a ‘smokefree’ nation by 2025.

"Hāpai will be working to bring communities on board, leaders on board, nationally, regionally and locally..."

Zoe Hawke - Hāpai Te Hauora

Our Service

The Hāpai National Tobacco Control Advocacy Service facilitates engagement between a wide range of policy makers, decision makers/influencers that may include, Parliamentary Committees, the Ministry of Health, District Health Boards, NGOs, Primary
Health Organisations, corporate decision makers, Media, Stop Smoking Service Providers, Council, Māori and Pacific Providers, iwi, local and national businesses, research and academic institutions, territorial local authorities, Crown agencies
and communities to progress Smokefree 2025.

Our Tobacco Control Advocacy service utilises relationships and key influencers to spur increased ownership, and a positive view of Smokefree 2025, it identifies, delivers and promotes effective public health and advocacy interventions that will
create and strengthen smokefree policies. Our role is also to increase public and media understanding of what will get us to 2025.

The four key objectives of all Hāpai tobacco control advocacy activities are:

  1. To reduce smoking initiation
  2. To increase quitting
  3. To reduce the social, economic and health harms of tobacco
  4. To reduce inequalities


Smokers decreasing, but cost isn't main reason

Featuring: Zoe Hawke

James Bond can dodge bullets, but not second-hand smoke

Featuring: Stephanie Erick

Tobacco Control Update e-newsletter

Hāpai Te Hauora produce a fortnightly e-newsletter containing updates on Tobacco Control locally, regionally, nationally and internationally, to subscribe click the link below.


Our Team

Zoe Hawke

Zoe Hawke

General Manager

Mason Ngawhika

Mason Ngawhika


Edward Cowley

Edward Cowley

Senior Advisor

Image of Kaimahi Felicia Mesui

Felicia Mesui


Image of Kaimahi Jason Alexander

Jason Alexander

ICT Lead